STR: US results for week ending 15 Jan.

HENDERSONVILLE, Tennessee-The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 9-15 January 2011, according to data from STR.

In year-over-year comparisons, occupancy increased 4.5 percent to 49.9 percent, average daily rate was up 3.0 percent to US$97.59, and revenue per available room finished the week up 7.6 percent to US$48.70.

Among the Top 25 Markets, Phoenix, Arizona, achieved the largest occupancy increase, rising 29.2 percent to 74.6 percent, followed by Detroit, Michigan, with a 22.5-percent increase to 62.0 percent. Five of the top markets experienced occupancy decreases. Boston, Massachusetts, fell 8.8 percent in occupancy to 52.6 percent, reporting the largest decrease in that metric, followed by Washington, D.C., which fell 7.7 percent in occupancy to 49.6 percent.

Two markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+11.6 percent to US$167.16), and Phoenix (+11.0 percent to US$127.15). Norfolk-Virginia Beach, Virginia, posted the largest ADR decrease, falling 6.6 percent to US$64.56, followed by Dallas, Texas, with a 4.4-percent decrease to US$88.87.

Three markets reported RevPAR increases of more than 20 percent: Phoenix (+43.5 percent to US$94.79); Detroit (+26.0 percent to US$54.81); and Atlanta, Georgia (+24.8 percent to US$57.38). Washington, D.C., posted the only double-digit RevPAR decrease, falling 10.7 percent to US$66.01.

View U.S. hotel review for week ending 15 January.

About STR

STR (www.str.com) provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.

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